Last Week in Digital Media (06/03 - 06/07)

Last Week in Digital Media (06/03 - 06/07)

Last Week in Digital Media

Hi <<First Name *>>

Another week, another Last Week in Digital Media. Enjoy.

GENERAL

RESEARCH

the IAB released a lot of research during the week, here are the highlights

BRAND SAFETY

PRIVACY and TRUST

  • Firefox has taken further steps to increase the privacy of users (keep in mind it has 5% market share). Privacy features will be enabled by default, which means the Firefox equivalent of Apple's ITP, Firefox ETP "Enhanced Tracking Protection" will block known 3rd party cookies. Firefox is also making enhancements to their Facebook Container, which stops Facebook tracking you across the web (including shadow profiles).

  • Apple's Worldwide Developer Conference (WWDC) was held during the week. The IPG Media Lab has the best write up of what WWDC means for marketers. The biggest news was Apple announcing Sign In with Apple (an alternative to Sign In with Facebook, Google). What stands out about this is Apple will both mask and anonymize the email address shared. This is a great privacy step for users that will also have an impact on marketers, as email is often used as the foundation to build audience profiles or as a record to match and target users elsewhere. Apple will also be increasing the controls around mobile location sharing, including preventing companies from using a phone’s WiFi or bluetooth connections to track location.

REGULATION

Thanks for reading and extra special thanks to all of those people who sent me an email last week thanking me for writing these updates. It's appreciated. Have a great week

Joshua

PS. There may not be a newsletter next week, I have some personal commitments next weekend which may limit my ability to curate and write the update. If there's no newsletter, don't panic, updates will start again the following week.